Wednesday, 31 December 2014

Indian Payment Trends I Expect to Unfold in 2015

Indian Payments marketplace trends will be segment dependent. I have borrowed upon CK Prahalad's Pyramid model, while thinking about market segments.

Top of the Pyramid

At the Top of the Pyramid segment, it will be social commerce, for example Oxicash and ICICI are already providing transactions support over the social networks, others like EKO will be launching their respective products.

The CX (Customer Experience) of Social Commerce will improve.

Middle of the Pyramid

NFC based smart card prepaid wallets will be more popular with the middle of the pyramid. Currently the prepaid smart cards are not inter-operable in India, even though the standards and regulations are in place, the B2B relationships are in search of a robust business model. Recently, I heard about a NFC enabled ICICI Debit cards being co-branded with Delhi Metro, so that it can be used for a seamless travel experience in Metro.

Bottom of the Pyramid

For bottom of the Pyramid it will be card less ATM cash withdrawal, and Aadhar linked no frills accounts that can be transacted using a feature phone using National USSD Payments Gateway.

I wish for a better financially included India in the year 2015.

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